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Today I want to talk about
piracy and music. What is piracy? Piracy is the act of stealing an artist's work
without any intention of paying for it. I'm not talking about Napster-type software.
I'm talking about major label recording contracts.
I want to start with a story about rock bands and record companies, and do some
recording-contract math:
This story is about a bidding-war band that gets a huge deal with a 20 percent
royalty rate and a million-dollar advance. (No bidding-war band ever got a 20
percent royalty, but whatever.) This is my "funny" math based on some
reality and I just want to qualify it by saying I'm positive it's better math
than what Edgar Bronfman Jr. [the president and CEO of Seagram, which owns Polygram]
would provide.
What happens to that million dollars?
They spend half a million to record their album. That leaves the band with $500,000.
They pay $100,000 to their manager for 20 percent commission. They pay $25,000
each to their lawyer and business manager.
That leaves $350,000 for the four band members to split. After $170,000 in taxes,
there's $180,000 left. That comes out to $45,000 per person.
That's $45,000 to live on for a year until the record gets released.
The record is a big hit and sells a million copies. (How a bidding-war band sells
a million copies of its debut record is another rant entirely, but it's based
on any basic civics-class knowledge that any of us have about cartels. Put simply,
the antitrust laws in this country are basically a joke, protecting us just enough
to not have to re-name our park service the Phillip Morris National Park Service.)
So, this band releases two singles and makes two videos. The two videos cost a
million dollars to make and 50 percent of the video production costs are recouped
out of the band's royalties.
The band gets $200,000 in tour support, which is 100 percent recoupable.
The record company spends $300,000 on independent radio promotion. You have to
pay independent promotion to get your song on the radio; independent promotion
is a system where the record companies use middlemen so they can pretend not to
know that radio stations -- the unified broadcast system -- are getting paid to
play their records.
All of those independent promotion costs are charged to the band.
Since the original million-dollar advance is also recoupable, the band owes $2
million to the record company.
If all of the million records are sold at full price with no discounts or record
clubs, the band earns $2 million in royalties, since their 20 percent royalty
works out to $2 a record.
Two million dollars in royalties minus $2 million in recoupable expenses equals
... zero!
How much does the record company make?
They grossed $11 million.
It costs $500,000 to manufacture the CDs and they advanced the band $1 million.
Plus there were $1 million in video costs, $300,000 in radio promotion and $200,000
in tour support.
The company also paid $750,000 in music publishing royalties.
They spent $2.2 million on marketing. That's mostly retail advertising, but marketing
also pays for those huge posters of Marilyn Manson in Times Square and the street
scouts who drive around in vans handing out black Korn T-shirts and backwards
baseball caps. Not to mention trips to Scores and cash for tips for all and sundry.
Add it up and the record company has spent about $4.4 million.
So their profit is $6.6 million; the band may as well be working at a 7-Eleven.
Of course, they had fun. Hearing yourself on the radio, selling records, getting
new fans and being on TV is great, but now the band doesn't have enough money
to pay the rent and nobody has any credit.
Worst of all, after all this, the band owns none of its work ... they can pay
the mortgage forever but they'll never own the house. Like I said: Sharecropping.
Our media says, "Boo hoo, poor pop stars, they had a nice ride. Fuck them
for speaking up"; but I say this dialogue is imperative. And cynical media
people, who are more fascinated with celebrity than most celebrities, need to
reacquaint themselves with their value systems.
When you look at the legal line on a CD, it says copyright 1976 Atlantic Records
or copyright 1996 RCA Records. When you look at a book, though, it'll say something
like copyright 1999 Susan Faludi, or David Foster Wallace. Authors own their books
and license them to publishers. When the contract runs out, writers gets their
books back. But record companies own our copyrights forever.
The system's set up so almost nobody gets paid.
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